Darth Vader briefly rules for young boy, VW in Super Bowl

There’s not much better in life than the relationship between father and son, particularly if the father can help his son realize the powers of Darth Vader during the Super Bowl. And so it was for the automaker while promoting the 2011 Volkswagen Passat during the Green Bay Packers’ victory over the Pittsburgh Steelers in Super Bowl XLV. During the commercial, the son, dressed in Darth Vader attire, can’t get the family dog, a doll, a sandwich, a treadmill to react or the family’s washer and dryer to operate despite persistent attempts to engage “The Force.” When the boy (actor

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Tata Motors unveils new Manza with Easter-themed colors

Tata Motors has debuted the latest version of its Manza sedan, equipped with a unique color pattern, a range of new features, a starting price of less than $12,000 and available throughout India. The Safire petrol version is priced at $11,275 and and the Quadrajet diesel edition is $11,866. Tata Motors is India’s largest automobile company with nearly six million vehicles in in circulation in the country, including the Tata Nano — the world’s cheapest car. James RaiaA sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since

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Hyundai touts 2011 Elantra with 'hypnosis' in Super Bowl

Hyundai took some risk with its Super Bowl XLV commercials, and the Korean automaker fared well with its spots promoting the 2011 Hyundai Elantra. In the 30-second "hypnotized" commercial, and as Time.com describes it: "The windshield wipers churn and the thwack, thwack, thwack becomes the ad's soundtrack. The pavement churns, the bridge towers, the streetlights blink by overhead, the bobblehead rabbit nods along." The voice over then begins: "Have we been hypnotized to believe compact cars are good enough?" Like its other Super Bowl commercials, the "hynotized" spot works on several levels: It's visually appealing, has a message, isn't pretentious

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Hyundai touts 2011 Elantra in 'kaleidoscope' Super Bowl ad

The 2011 Hyundai Elantra is getting its share of praise and the Korean manufacturer has been promoting it in the same vein as other Hyundai products — that cars don’t have to be boring. In one of its Super Bowl XLV commercials, Hyundai revisits the same theme in a 30-second spot reminiscent of looking through a kaleidoscope. The commercial eventually promotes the Elantra and its 40 mpg EPA estimates. https://www.youtube.com/watch?v=n5KrwladH2c James RaiaA sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this

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Volkswagen goes buggy with Super Bowl Beetle commercial

The new 2011 Beetle is never seen, but Volkswagen likely had the most compelling 30-second car commercial in Super Bowl XLV replete with speeding insects and a cover version of the Ram Jam classic rock anthem “Black Betty.” The Jon Spencer Blues Explosion covers the famed Black Betty tune while Volkswagen simultaneously markets its new Beetle. In the high-paced commercial an insect (beetle) races through the forest, on the highway and then in a power slide like Volkswagen is hoping the new Beetle will do. The ad’s final frame provides a tease to what the new Beetle may look like.

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Chrysler 200 gets Detroit, Eminem props in Super Bowl ad

Eminem isn’t prone to pitching products, but beyond the football players and the Black Eyed Peas, the rapper arguably got the most exposure Sunday in his duties in a mini-movie for Chrysler as well as lending his name and Claymation image to Brisk ice tea. In the second of his two commercials, Eminem promotes the new Chrysler 200 during an homage of Detroit images and testimonials to those who live and work in the beleaguered city. The two-minute ad, reported the most expensive Super Bowl spot in history (an estimated $9 million), begins with images of the city appear. The

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Super Bowl commercials: Kia Optima captured by aliens

Kia Motors America is among eight auto manufacturers with ad campaigns in Super Bowl XVL, and it will feature a 60-second spot called “One Epic Ride.” In the commercial, people across space and time – from a police officer and an international villain to aliens and an ancient chief – will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel. The Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car. Created by David&Goliath, “One

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Super Bowl commercials: Suzuki Kizashi drives away from wicked snowmen attack

Suzuki will participate in Super Bowl advertising for the first time and it’s chosen its highly touted all-wheel-drive 2011 Suzuki Kizashi (pronounced “Kee-Zah-Shee”) as the subject of a 30-second spot called “Wicked Weather.” The commercial, scheduled for broadcast in Suzuki‘s top 14 markets, hopes to “communicate Kizashi’s AWD USP in markets where all-wheel drive inspires driver confidence in handling winter’s inclement weather,” according to Suzuki spokesperson. The commercial begins with an AWD Kizashi accelerating along a snow-filled mountain road. In quick order: * The driver is startled by a snowball that strikes the driver-side window of his Kizashi. * The

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Super Bowl commercials: Hot Miss Evelyn drives a Chevy Camaro

Chevrolet‘s new motto: “Chevy Runs Deep” has received mixed reviews. But all is now forgiven. In the onslaught of car manufacturers participating in ad campaigns in Super Bowl XLV, Chevy goes to the top of the list with this one-minute spot about teacher, “Miss Evelyn” driving a 2011 Chevy Camaro. The commercial features two friends fantasizing about the perfect car commercial. They have the new Camaro and it’s blazing through the desert. It’s dodging bales of hay in big-city traffic. It’s eluding bad guys and motorcycles and a helicopter. And all along it’s being driven by a few different fantasy

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Toyota Avalon 2011 car review

As the flagship sedan, the 2011 Toyota Avalon is the automaker’s largest car and shares many components with its upscale kin at Lexus, including a 268 horsepower 3.5-liter V6 engine. Introduced in 1994 as a 1995 model, the Avalon has undergone several redesigns and styling updates including for the 2011 edition that debuted in April 2010. The 2011 Avalon has two trim lines — the base model and upscale Limited. Although considered a styling upgrade from 2010, the new model has vast changes — a redesigned instrument cluster and center console to new wood trim and a more refined rear

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Ferrari reveals new FF photos, video before Geneva debut

Arguably the most unique model Ferrari has ever made, the 2011 Ferrari FF, a hatchback four-wheel drive replacement for the 612 Scaglietti, is scheduled to debut at the Geneva Auto Show (March 3-13). The new Ferrari FF (Four seats and four-wheel driver) possesses a 6.2-leter V12 that makes 660 horsepower at 8,000 rpm and has 504 lb-ft of torque at 6,000 rpm. Slighter longer and lighter than the 612 Scaglietti, Ferrari says the FF will accelerate from 0-62 mph in 3.7 seconds and reach a top speed of 208 mph. The four-wheel-drive system is called 4RM. Ferrari has released few

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Ford recalls 363,000 F-150 pickups — faulty door handles

Ford is recalling nearly 363,000 F-150 pickup trucks, the perennial best-selling vehicle in the United States, because of a potential problem with the door handles not working properly. The automaker and the U.S. National Highway Traffic Safety Administration (NHTSA) announced 280,294 F-150 trucks in the United States, 68,000 in Canada and 14,000 in Mexico and from model years 2009 and 2010 will be recalled. The F-150 trucks, the top-selling vehicle in the U.S. for the past 34 years, being  been recalled were produced from January 2008 to November 2009. In a crash, according to the NHTSA, “the door handle spring

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Volkswagen XL1 futuristic concept gets 260 mpg

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The Volkswagen XL1 Super Efficient Vehicle (SEV) concept, unveiled at the Qatar Motor Show, features pioneering construction techniques, an advanced plug-in hybrid drivetrain and innovative packaging. The result is an estimated 260 mpg, a benchmark for vehicle efficiency. Powering the XL1 is a compact 800cc TDI two-cylinder common rail diesel engine developing 47 hp. It’s linked to an electric motor producing 27 horsepower, resulting in a total of 74 horsepower. It’s a modest output, but more than sufficient considering car weighs only 1,753 pounds. The TDI engine is linked to an electric motor and a seven-speed DSG gearbox with an

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Aston Martin Vantage S 2011 debuts

Bridging the gap between road car and race car, the 2011 Aston Martin Vantage S is influenced by the 2011 Vantage GT4 race car. The GT4 takes advantage of the Vantage’s immensely rigid bonded aluminium chassis, providing the ideal platform for a race car. Minor racing safety modifications including an FIA approved roll cage and racing ‘bag’ petrol tank along with weight saving measures are made to the standard road car to convert it into a class winning race car. In 2010, it won its class at the Dubai 24 Hours following this up with further endurance race wins at

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Pagani Huayra 2012: New god-like, $1.4 million supercar

Named after an ancient Andean god of wind, the 2012 Pagani Huayra is the newest Italian supercar offered from by one of the smallest and most unheralded automakers. Unlike the company’s current car, the Zonda, the Huayra has been engineered to meet U.S. safety and emissions standards, and should be available — to a chosen few who can get one of the 20 made for about $1.4 million. Pagani describes the car as “a carbon-titanium monocoque chassis cradling a mid-mounted, 700 hp 6.0-liter twin-turbocharged V12 engine.” It was designed for Pagani by AMG, the performance division of Mercedes-Benz. The two-passenger

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Mercedes-Benz (Gullwing) 300 Coupe, 1954-1957

Many 1950s American cars still can turn heads, but they do it with such things as flashy paint and tailfins. The 1954-57 Mercedes-Benz 300SL two-seat coupe has a strictly utilitarian design, but still knocks ’em dead if seen on roads, which isn’t often. Only 1,400 300SL coupes were built, and a really nice one is valued at a cool $698,000. Most are in top shape because this auto is one of the most revered sports cars in history and few owners risk driving on public roads. Even a 300SL coupe in average shape is valued at $515,000, says the NADA

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