The Weekly Driver

Website • Podcast • Newsletter
Established 2004

Toyota Prius 2012: Prices announced for five models

The Toyota Prius has increasing competition in the hybrid car segment. But as the most successful green car in history, Toyota has now announced pricing for the 2012 Prius liftback while the MSRP for three new Prius family members, the Prius v, Prius Plug-in Hybrid and Prius c, are still pending.

The Prius Liftback will be priced from $24,000 (Prius Two) to $29,805 (Prius Five), reflecting a price increase ranging from 2.0 percent to 4.3 percent.
The 2012 model year Prius receives a refreshed front fascia, revised tail lamps, newly styled 15-inch wheel covers and LED Daytime Running Lights (DRL) with on/off feature. The 2012 Prius interior is updated to include a standard 6.1-inch Display Audio system with USB for iPod connectivity and control, Bluetooth with phone book access for hands-free calling and music streaming, and a more advanced Multi-Information Display.

Side view, 2012 Toyota Prius

The Prius will continue to offer class-leading carryover equipment from the 2011 model year such as the Touch Tracer Display, driver door Smart Key with Push Button Start and remote illuminated entry, tilt/telescopic steering wheel with audio/climate/phone controls, and the Star Safety SystemTM.
For the 2012 model year, the Prius Three is enhanced with more standard technology that includes a Display Audio system with EntuneTM and Navigation, an integrated backup camera and three-door Smart Key. The 2012 Prius Four adds a more potent audio system that includes eight JBL GreenEdge speakers and amplifier, SofTex-trimmed seats, headlamps with auto on/off feature and an eight-way power adjustable driver’s seat with lumbar power support.
The Prius Four and Five models will also offer, as part of an option package, Toyota’s Premium HDD Navigation with Entune and JBL, which features an exclusive seven-inch touch-screen with split-screen capability. Another option package feature on Prius Four and Five models, and a first for the Toyota lineup, is a Head-Up Display (HUD) that helps drivers keep their attention on the road by projecting vehicle speed, navigation information and hybrid system data onto the windshield.
The 2012 Prius Liftback will be offered through a simplified ordering strategy based on a four-grade structure with optional packages to create a total of seven available configurations.

Here are  the MSRP listings for the 2012 Toyota Prius, with prices for the 2011 model, followed by 2012 prices.
Prius One (fleet only), Five-door Liftback $22,120 (2011), $23,015 (2012)
Prius Two Five-door Liftback, $23,520 (2011), $24,00 (2012)   
Prius Three, Five-door Liftback $24,520 (2011), $25,565 (2012)
Prius Four, Five-door Liftback, $27,320 (2011), $28,235 (2012)
Prius Five, Five-door Liftback $28,790 (2011), $29,805 (2012)


To get our weekly newsletter with automotive news and commentary delivered to your email inbox.