Hyundai celebrates 25 years in U.S., Excel to Equus

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Since its United States debut 25 years ago with the Excel, Hyundai North America has grown into a full-line manufacturers of cars and crossovers — the Accent to Equus, Tucson to Veracruz.

Now celebrating its 25th anniversary, Americans have purchased 6,608,208 Hyundai vehicles, with more than 4.35 million still on the road.

In 2010, Hyundai sales topped 538,000, making Hyundai the sixth best-selling brand in the United States, behind Toyota, Honda, Nissan, Ford, and Chevrolet.

Production capacity of Hyundai has grown to more than 400,000 units of Sonata, Elantra and Santa Fe models produced in assembly plants in Alabama and Georgia.

Every Hyundai sold since the 1999 model year comes with what remains the industry’s best warranty – a 10-year, 100,000-mile powertrain warranty, and a 5-year, 60,000-mile vehicle warranty.

Hyundai now also offers a comprehensive suite of programs under the Hyundai Assurance banner that includes America’s Best Warranty, five years of unlimited mileage roadside assistance, and the innovative job-loss protection program.  

Hyundai in 2010 established the most aggressive fuel economy goal in the industry, committing to a 50 miles-per-gallon-plus fleet average by 2025. The  strategy, called BlueDrive, includes aggressive implementation of a range of new, affordable technologies such as direct injection, turbocharging, internally-developed transmissions, and lightweighting.

Hyundai is developing new fuel cell and battery solutions to help provide alternative solutions beyond the internal combustion engine.

Hyundai’s model lineup now offers 12 cars and crossovers — with more on the way. Hyundai’s immediate future includes three new models arriving at showrooms through summer.

The Veloster, a unique 3-door 40-mpg sporty coupe featuring Hyundai’s Blue Link telematics solution, will join all-new 4-door and 5-door versions of the Accent, which will also deliver 40 mpg. Hyundai’s award-winning Genesis gets a thorough face-lift and new engines and transmissions, with the performance-focused Genesis R-Spec and its all-new 429-horsepower Tau 5.0L V8 engine making its first appearance.

Source: Hyundai Motor America

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