Academy Awards: Hyundai ponders reality in Genesis ad

James Raia

The Hyundai Genesis gained its first substantial acclaim as the 2009 North American Car of the Year. But the South Korean manufacturer didn’t rest for very for long on the praise. It’s now touting its performance-oriented Genesis during the Academy Awards.

The award-winning Genesis sedan set a new benchmark in the premium car category. It costs about $33,000 and included performance and luxury features like touch-screen navigation, electronic parking brake with automatic vehicle hold, Adaptive Front Lighting System (AFLS), Lexicon audio systems and electronic active head restraints.

But the new Hyundai Genesis is the 365-horsepower, 25 mpg edition.

One automotive publication commented, “It’s as luxurious as a Lexus LS 460.”

And with the voice over of Justin Bateman, the commercial utilizes a quote from Motortrend.com.: “It has forever changed the perception of Hyundai.”

And the South Korean manufacturer, via Bateman, follows with: “Perception might just become reality when you see this.”


Article Last Updated: February 27, 2011.

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