#272, Genesis: not the band, not the Bible but the fast-growing South Korean carmaker
Jarred Pellat is the senior manager public relations and communications of Genesis Motor North America. It’s the eight-year-old luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Company. A native of Canada who lived in South Korea for several years, Pellat is our guest on this episode of The Weekly Driver Podcast. Co-host Bruce Aldrich was on assignment, so John Berg, a new automotive columnist and photographer for The Weekly Driver, joined me for our interview during Best of the West. Pellat, the fourth employee of the Genesis, was a guest during a two-day gathering of the Western Automotive Journalists (WAJ), the San Francisco Bay Area organization of automotive media professionals and industry influencers. During the two-day gathering,
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