Kia

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Kia releases illustrations of new flagship, rear-wheel drive sedan

Kia Motors has revealed the first official sketches of its all-new flagship sedan, Codenamed KH. It's expected to establish new standards for design flair in the large sedan segment. Based on the Hyundai Equus platform, the new model is Kia’s first rear-wheel drive sedan and combines innovative design with high-tech features. KH is among the company’s eagerly anticipated new models and will be launched in Kia’s domestic market in the first half of 2012. Soon-Nam Lee, Kia’s Director of the Overseas Marketing Group, says, “Our all-new flagship sedan integrates all of our key capabilities such as design, performance, high-tech features and infotainment into one striking model. According to Kia, the KH’s profile was a key focus for the design team.

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2012 Kia Rio, Optima get MotorWeek best subcompact, midsize honors

The 2012 Kia Rio and Kia Optima have been designated with Drivers' Choice Awards as the best subcompact and midsize sedan by MotorWeek at the Chicago Auto Show. The long-running television program recognized the Kia models for their performance, fuel efficiency and overall value. The Rio and Optima bring many convenience features to their respective segments, including Bluetooth wireless technology with steering wheel-mounted controls, USB and auxiliary input jacks and SiriusXM satellite radio capabilities with three months complimentary service. The annual MotorWeek Drivers' Choice Awards represent the editors' best automotive picks for a range of lifestyles. This year, a team of 15 judges comprised of MotorWeek's editorial staff, evaluated more than 150 cars, trucks and utility vehicles. Decisions are based

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Kia Sorento, 2012: More horsepower adds clout to unheralded SUV

Manufactured since 2002 and refreshed last year to begin its second decade, the Kia Sorento is a midsize crossover Sport Utility Vehicle continuing to find its niche market in the crowded SUV segment. It offers the unique combination of third row of seating, nimble handling and impressive fuel economy for its segment, and it's among the few SUVs with more than a 30 mpg freeway mileage average. Available in base, LX, EX and SX models, the 2012 Kia Sorento offers a first — an optional direct-injection 2.4-liter four-cylinder that adds 16 more horsepower. It's a keen addition that boosts the horsepower to 191 and gives potential buyers an dded reason to consider the unheralded South Korean offering. The Weekly Driver

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Hyundai, Kia, VW, GM all back in sold out Super Bowl commercial spotlight

The most coveted and most expensive advertising platform, the Super Bowl, is sold out. And for the auto industry that means welcome back Volkswagen, GM, Toyota, Hyundai and Kia — among other auto-related sponsors. According to a report in USA Today, all 30-second slots, which cost a record $3.5 million each, were purchased by the end of last November. Seth Winter, senior vice president of sales and marketing at NBC’s sports group, told the newspaper, “We have shattered any recent revenue stories in regards to the Super Bowl.” Last year, Volkswagen had two of the most popular Super Bowl commercials, including the Darth Vader spot in which a boy in the super villain’s attire believes he can start his parents’

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Blake Griffin jumping through NBA hoops again for Kia

Kia Motors found the upstart player Blake Griffin of the Los Angeles Clippers, and in 2011 and it just seemed like the wrong choice. Now, it seems TheWeeklyDriver.com just didn’t have a clue about marketing power. With Griffin’s rising celebrity as a second-year player and the way he’s already begun the 2011-2012 season, Kia and its series of Griffin doing clever, funny things in Kia commercials is continuing in a big way. It’s a sure-fire public relations, marketing stroke of genius. Griffin is the only current professional basketball player with a global marketing relationship with an automaker. The partnership with Griffin also increases Kia Motors presence in professional basketball following the brand’s extension and expansion of its relationship with the

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Kia Rio, 2012: Refining the top-of-the-line, entry level car

Now in its 12th year and third generation, the 2012 Kia Rio subcompact debuted at the Geneva Auto Show in March and is just now appearing regularly around the country since its dealership unveiling in the fall of 2011. The South Korean 4-door sedan and 5-door hatchback features either a 5 or 6-speed manual and 6-speed automatic matched with a 138-horsepower, 4-cylinder engine. For 2012, the Kia Rio and Kia Rio SX, both priced lower than 2011 models, are available in three levels — the base LX trim, the midlevel EX, and top-of-the-line SX. All have electric power steering, air conditioning and satellite radio as standard equipment. Likewise, standard safety features include four-wheel ABS brakes, Hill Start Assist Control, and

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2012 Kia Soul and Rio seek more sales with more car

Positioned among the underdogs in two of the most competitive automotive segments — subcompacts and sport utility vehicles — Kia has unveiled in a national media launch its 2012 Kia Rio and Kia Soul. Held at Travaasa, the woodsy luxury resort on the outskirts of Austin, Texas, Oct. 10-11, the lower-priced Kia and iconic Soul, were presented as two of the main reasons why Kia has generated a vast increase in popularity in the past three years. Tom Loveless, vice president of sales for Kia Motors of America, one of several Kia speakers during a 90-minute presentation, offered the following statistics: * Through September 2011, Kia has had a record 13 straight months of increased sales, an automotive industry record;

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Kia Rio, 2012: New features, new style, lower starting price

The redesigned 2012 Kia Rio ($13,600) and Kia Rio5 ($14,700), priced lower than 2011 models, are available in three trim levels — the base LX trim, the midlevel EX, and the top of the line SX. The SX starts at just under $18,000, which includes additional features such as 17 inch alloy wheels, twin chrome exhausts, a sport tuned suspension, and LED accents for the head and taillamps. Regardless of which model is selected, all three Rio trim levels will have electric power steering, air conditioning, and satellite radio as standard equipment along with standard safety features such as four wheel ABS brakes, Hill Start Assist Control, and Electronic Stability and Vehicle Stability Control systems. The 2012 Kia Rio features

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Audi, Kia most cost efficient brands says Kelley Blue Book

It’s not often Audi and Kia are mentioned in the same discussion. But the high-end Toyota division and the Korean economy manufacturer both offer the best value for owners during a five-year time frame At least that’s the determination of Kelley Blue Book, the vehicle assessment company. Based on such factors as depreciation, expected fuel costs, insurance, maintenance and repair costs and state fees, Audi is the most cost efficient luxury brand, while Kia is the most cost efficient economy manufacturer. Among the top-three luxury brands, Audi is the least expensive with a total five-year cost of ownership of $68,866. The Audi A3 2.0T and A4 2.0T sedan models, with low depreciation and great fuel economy, helped position the manufacturer

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Kia gets car commercial honors with driving, rap hamsters

Kia Motors’ driving hamsters commercial, the advertising campaign for the Soul sport utility vehicle, has earned the Automotive Ad of the Year by the Nielsen Company and awarded at the New York International Auto Show. The spot titled “This or That,” the second chapter of the Kia Soul hamster story depicts the hamsters driving through city streets to the tune of the hip-hop song “The Choice is Yours” by Black Sheep. The commercial compares “This,” the funky and uniquely styled Soul, to “That,” a number of boring and mundane appliances on wheels, cardboard boxes or hamster wheels. Together, the popular “This or That” spot and the original “A New Way To Roll” campaign have contributed to significant increases in consumer

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Hyundai, Kia plan plug-in hybrids for 2013 models

Hyundai and its automotive sibling Kia plan to respectively introduce plug-in hybrid versions of the Sonata and Optima sedans with 2013 models. Plug-in hybrids can be recharged at home from the mains supply, unlike conventional gasoline-electric hybrid cars are recharged only when the driver applies the brakes. Hyundai and Kia until now have focused more on fuel-efficient gasoline vehicles rather the trend toward electric vehicles. Hyundai plans to launch its hybrid version of the Sonata, its first global hybrid model, in South Korea in May. Kia is expected to debut the Optima Hybrid the same month. James RaiaA sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since

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Toyota shines in Consumer Reports' 2011 Top Picks list

The Ford Mustang (Sporty Cars) and Kia Sorento (Family SUV) are among six new models named to the Consumer Reports annual Top Picks car list for 2011. The diverse selections include eight brands from six manufactures, with Toyota models claiming three categories. The redesigned Hyundai Elantra, which now comes standard with Electronic Stability Control (ESC), also tops the list in the Small Car category. The previous Hyundai Elantra SE was Top Pick for Small Sedan for the past three years. The Honda Fit, Toyota RAV4, Toyota Sienna and Chevrolet Avalanche are new additions to the list. The Infiniti G37, Toyota Prius and Nissan Altima are returning selections from the 2010 list. Consumer Reports’ Top Picks are the best all-around models

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Kia Optima joins elite club with top NHSTA safety rating

The 2011 Kia Optima has just joined an exclusive automotive fraternity. It’s the first Korean car and among only 13 vehicles awarded in 2011 a five-star rating under the recently revamped crash safety testing system conducted the National Highway Transportation Safety Administation (NHSTA). The midsize Optima, redesigned for 2011, achieved an overall five-star rating after attaining five stars in each of the ratings categories. Earlier this year, the Optima was a recipient of a “Top Safety Pick” award by the Insurance Institute for Highway Safety (IIHS). The additional 12 vehicles earning five-star NHTSA ratings for 2011: Acura MDX, BMW 5 Series, Buick Enclave, Chevrolet Cruze, Chevrolet Silverado, Chevrolet Traverse, GMC Acadia, GMC Sierra, Honda Accord, Hyundai Sonata, Volvo XC60 and

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Kia Optima 2011 car review

The Kia Optima, now in its second decade in the midsize sedan segment, has a new design for 2011. It’s a streamlined profile the manufacturer says “conveys elegance and athletic confidence from every angle.” Designed in Frankfurt, Germany and Irvine, Calif., the 2011 Optima is slightly longer, wider and lower than its predecessor. Available in LX, EX and SX trims and as a hybrid, the gas-engine Optima offers a 200-horsepower 2.4-liter 4-cylinder engine with a six-speed manual transmission. The Weekly Driver Test Drive Like other unheralded cars, the Kia Optima is surprisingly impressive when driven, and it’s the recipient of lots of disbelief. During my week with the EX, the mid-level option, more than one friend couldn’t identify the car.

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Super Bowl commercials: Kia Optima captured by aliens

Kia Motors America is among eight auto manufacturers with ad campaigns in Super Bowl XVL, and it will feature a 60-second spot called “One Epic Ride.” In the commercial, people across space and time – from a police officer and an international villain to aliens and an ancient chief – will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel. The Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car. Created by David&Goliath, “One Epic Ride” the commercial, according to Kia, “Demonstrates the extreme measures people will go to get their hands on a

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Kia Optima tops BMW, Honda, Chevy, Nissan for Cars.com Best of 2011 award

Kia, the once not-so touted cousin of the equally once not-so lauded Hyundai, has joined its midsize brethren in the honors line. Cars.com has given the Kia Optima its “Best of 2011” award. The editors of the web site cited the Optima’s outstanding fuel economy overall driving. Hyundai, which owns Kia, has received its share of honors for its Sonata and other vehicles in the Korean manufacturer’s lineup. The editors of Cars.com said: “With its value, sharp packaging, outstanding fuel efficiency and lofty features, the Optima gives all family-car shoppers a shot at something far more compelling than the segment represents.” The BMW 5 Series, Chevrolet Cruze, Chevrolet Volt (recently named North American Car of the Year), Honda Odyssey and

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