Kia Motors America is among eight auto manufacturers with ad campaigns in Super Bowl XVL, and it will feature a 60-second spot called “One Epic Ride.”
In the commercial, people across space and time – from a police officer and an international villain to aliens and an ancient chief – will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel.
The Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car.
Created by David&Goliath, “One Epic Ride” the commercial, according to Kia, “Demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category.”
The “One Epic Contest” is an extension of the ad campaign giving fans the opportunity to win one of five all-new 2011 Optimas, and invites consumers to embark on their own adventure through an online grid-based hieroglyphic game set in an ancient temple.
In the days leading up to the Super Bowl this week, gamers used their wits and discovered clues hidden within various media channels, including 15-second TV spots, print ads and social media postings, to answer the series of four questions. The fourth question in KMA’s “One Epic Contest” when lived Feb. 3
After registering, participants must correctly type the answer to questions at www.oneepiccontest.com. The fifth question will be released following the airing of Kia’s Super Bowl spot on Sunday.
Upon answering all five questions correctly, a final challenging puzzle game will be revealed and the first five participants to solve the final puzzle before 11:59 p.m. ET on February 7 will win an all-new 2011 Kia Optima.
Thr “One Epic Ride,” ad is the centerpiece of KMA’s largest marketing campaign to date and is running exclusively at www.kia.com/optima