Hyundai

Academy Awards: Hyundai ponders reality in Genesis ad

The Hyundai Genesis gained its first substantial acclaim as the 2009 North American Car of the Year. But the South Korean manufacturer didn’t rest for very for long on the praise. It’s now touting its performance-oriented Genesis during the Academy Awards. The award-winning Genesis sedan set a new benchmark in the premium car category. It costs about $33,000 and included performance and luxury features like touch-screen navigation, electronic parking brake with automatic vehicle hold, Adaptive Front Lighting System (AFLS), Lexicon audio systems and electronic active head restraints. But the new Hyundai Genesis is the 365-horsepower, 25 mpg edition. One automotive publication commented, “It’s as luxurious as a Lexus LS 460.” And with the voice over of Justin Bateman, the commercial

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Oscars: Honda, Ford, Toyota teased in Hyundai Elantra ad

Among the nine commercial slots Hyundai has purchased for the Academy Awards, seven will be broadcast during the Oscars telecast, four with the voice over of Arrested Development star Jason Bateman. Three of the ads “Drawing Board,” “Childhood,” and “Deprogramming” all showcase the Hyundai Elantra. The commercial “Drawing Board,” is a straight-forward, none hi-tech 30 seconds during which Hyundai quotes car reviews in various praises of the 40 mpg 2011 Elantra. Toyota, Honda and Ford all take understated, perfectly timed criticism, while one car site is quoted as saying the Elantra has hit a home run in the compact car segment. The commercial ends with Bateman posing the question: “Anybody got a drawing board?” https://www.youtube.com/watch?v=glAJWPE0xQg James RaiaA sports, travel and

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Academy Awards: Hyundai offers free iPad with Equus

Hyundai is arguably the current most talked about manufacturer in the auto industry, and now there’s another reason. The South Korean carmaker promoted during the Academy Awards commercials its unique top-of-the-line Equus feature — a free 16GB WiFi Apple iPad. Hyundai, the exclusive auto advertiser during the Oscars telecast, says in promotional copy for the new offer: “There’s nothing worse than buying a new luxury car only to sit down and have to learn about it through a boring owner’s manual.” “Thankfully, every Equus comes with a 16GB WiFi Apple iPad, and instead of the boring owner’s manual, the Equus Owner’s Experience app teaches you everything you need to know through demonstration videos, interactive product and safety demonstrations via a

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Academy Awards: Hyundai again in auto ad driver's seat

For the third straight year, Hyundai will be the exclusive automotive sponsor of the Academy Awards, with nine ads from the Korean manufacturer set for broadcast throughout the Sunday, February 27 pre-show and telecast on ABC. In accordance with Academy rules, and to ensure that Hyundai‘s long-time “voice” gets to enjoy the spotlight for his second consecutive Oscar nomination, Hyundai has cast a guest star Jason Bateman to provides the voiceover for four ads surrounding the “Best Actor” award category presentation in which official voice Jeff Bridges in nominated Hyundai‘s lineup includes spots for Sonata, Sonata Turbo, Sonata Hybrid, Elantra, Genesis and Equus. The two red carpet ads include “Good Things Come in Threes” featuring Sonata’s three distinct powertrains, and

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Hyundai celebrates 25 years in U.S., Excel to Equus

Since its United States debut 25 years ago with the Excel, Hyundai North America has grown into a full-line manufacturers of cars and crossovers — the Accent to Equus, Tucson to Veracruz. Now celebrating its 25th anniversary, Americans have purchased 6,608,208 Hyundai vehicles, with more than 4.35 million still on the road. In 2010, Hyundai sales topped 538,000, making Hyundai the sixth best-selling brand in the United States, behind Toyota, Honda, Nissan, Ford, and Chevrolet. Production capacity of Hyundai has grown to more than 400,000 units of Sonata, Elantra and Santa Fe models produced in assembly plants in Alabama and Georgia. Every Hyundai sold since the 1999 model year comes with what remains the industry’s best warranty – a 10-year,

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Hyundai Genesis, 2011 car review

The Hyundai Genesis coupe debuted two years ago as a 2009 model, and its styling, acceleration and fair price gave the Korean manufacturer a good, positive jolt in the auto industry. But Hyundai has extended itself with the 2011 edition options, including the 3.8 liter, V6-powered R-Spec. Previously only available on the smaller-engined 2.0T, the R-Spec model combines 306 horsepower with a six-speed manual transmission. The R-Spec also showcases 19-inch wheels with a gunmetal finish, Brembo brake package with ventilated front rotors, stiffer suspension and sportier trim. The Weekly Driver Test Drive Normal, around-town driving and a few local freeway treks during a week’s test drive are sufficient. But on more than two dozen occasions since 2003, I’ve taken test

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Hyundai touts 2011 Elantra with 'hypnosis' in Super Bowl

Hyundai took some risk with its Super Bowl XLV commercials, and the Korean automaker fared well with its spots promoting the 2011 Hyundai Elantra. In the 30-second "hypnotized" commercial, and as Time.com describes it: "The windshield wipers churn and the thwack, thwack, thwack becomes the ad's soundtrack. The pavement churns, the bridge towers, the streetlights blink by overhead, the bobblehead rabbit nods along." The voice over then begins: "Have we been hypnotized to believe compact cars are good enough?" Like its other Super Bowl commercials, the "hynotized" spot works on several levels: It's visually appealing, has a message, isn't pretentious or patronizing and promotes Hyundai's 40-mpg compact car. James RaiaA sports, travel and business journalist for more than 45 years,

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Hyundai touts 2011 Elantra in 'kaleidoscope' Super Bowl ad

The 2011 Hyundai Elantra is getting its share of praise and the Korean manufacturer has been promoting it in the same vein as other Hyundai products — that cars don’t have to be boring. In one of its Super Bowl XLV commercials, Hyundai revisits the same theme in a 30-second spot reminiscent of looking through a kaleidoscope. The commercial eventually promotes the Elantra and its 40 mpg EPA estimates. https://www.youtube.com/watch?v=n5KrwladH2c James RaiaA sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut

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Super Bowl commercials: GM back; Hyundai goes sheepish

General Motors, out of the line-up for two years, will be back with five commercials Sunday in Super Bowl XLV. But it will be far from alone, with at least eight other carmakers, Audi to Hyundai, BMW to Kia, buying air time for television’s biggest one-day attraction. Commercials is this year’s game between the Pittsburgh Steelers and Green Bay Packers will cost about $3 million for 30 seconds. Ford Motor Co. will notably absent among major automakers. The commercials will be diverse. Beyond GM’s five offerings, a Kia ad will an alien driving a Kia; Volkswagen features an animated Beetle speeding through a forest. And Hyundai, without naming another manufacturer, will poke fun at the others with an ad featuring

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Hyundai Veloster compact debuts at Detroit Auto Show

The Hyundai Veloster, a compact sport coupe first showcased as concept car by the South Korean manufacturer in 2007, has debuted at the Detroit Auto Show and is scheduled for sales in the summer of 2011. Hyundai says the Veloster, whose name is derived from the combination of the words “velocity” and “roadster,” will feature a direct-injected 1.6 liter 138-horespoqwe 4-cylinder engine, 6-speed manual gearbox, and 40 mpg fuel economy. A 6-speed dual-clutch transmission is also available as an option. The transmission is the first dual-clutch transmission developed by Hyundai. A turbocharged 210 horsepower version of the same engine will be available in the future. The car will be unique in the U.S. market because it has one door on

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Hyundai Equus 2011 car review

Hyundai feels it’s ready for the big-time luxury sedan market with its new Equus. It’s designed to compete with the world’s top luxury sedans BMW to Mercedes-Benz to Lexus. Equus prices are $58,000 for the Signature model and $64,500 for the higher line Ultimate model. That puts it considerably below European and Japanese rivals. But resale value is a question mark. In these hard economic times, Hyundai feels that “modern premium” customers are willing to bypass products with established upscale names to get more value, no matter if it involves watches or cars. The Equus comes as a slickly styled, luxurious, equipment-loaded rear-drive V-8 model. It leapfrog’s Hyundai’s successful Genesis rear-drive sedan, which has been out two years and costs

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Hyundai, VW share top 2011 safety institute honors

Hyundai and Volkswagen combined to earn 18 of 66 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS), the independent nonprofit scientific organization dedicated to reducing the incidents on American highways. Hyundai and Volkswagen each had nine winning models, the most of any manufacturer. The IIHS introduced more difficult standards for 2010, adding roof strength to its criteria by testing protection in rollover crashes. “In just a year, automakers have more than doubled the number of vehicles that meet the criteria for Top Safety Pick,” said Adrian Lund, the Institute president. “That gives consumers shopping for a safer new car or SUV — from economy to luxury models — plenty of choices to consider in most dealer showrooms.

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Hyundai surpasses 500,000 yearly U.S. sales for first time

For the first since it debuted in the United States in 1986, Hyundai Motor Co. has sold 500,000 vehicles during a year in the United States. The South Korean automaker previous U.S. sales record was 467,009, in 2007, and, surpassed the half-million sales point in early December. It expects to sell 530,000 vehicles in the country by the end December. Hyundai sold about 160,000 Excel compacts in 1986 when it launched exports to the U.S. The following year, sales improved to more that 260,000. Quality issues prompted a sales decrease and Hyundai sold only cars 91,217 in 1998, its lowest sales year. Hyundai launched a concerted effort to improve its vehicles in 1999. It began offering a quality assurance program

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Hyundai, Kia recall 2011 Santa Fe, Sorento for brake issue

Hyundai, the South Korean manufacturer whose popularity has drastically improved based on value, improved styling and extensive warranty, is recalling some 2011 models of its Santa Fe sport utility vehicle because of potential rear break flaws. The Korean car maker’s Kia unit, which shares the same platform and have many similar parts, is also recalling some 2011 Sorento SUVs. The rear brake calipers in both vehicles may not have been machined properly and could allow brake fluid to leak. If the leak occurred, it would trigger a warning light indicating the fluid level is low. If the driver doesn’t take corrective action, the symptoms could worsen to include spongy-feeling brakes and an eventual loss of braking power. The recalls affect

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Hyundai Elantra, 2011 review

Why not get sub-compact car fuel economy with a slick compact auto that’s so roomy the EPA classifies it as a mid-size car and that even offers heated rear seats? Why not, indeed? That’s the question Hyundai asked itself and came up with its new sleekly styled 2011 Elantra sedan, which does all that . . . and then some. Hyundai is especially proud the EPA says all versions of the Elantra get an estimated 40 miles per gallon on the highway, with either a new six-speed manual gearbox or new six-speed automatic transmission. Estimated city economy for all versions is 29 mpg. “We don’t charge extra for any Elantra version with a 40-mpg rating,” quipped a Hyundai executive at

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Hyundai joins expanding auto industry 2011 PGA Tour season title sponsor list

Carmakers and other auto-related companies will have an increase presence presence on the PGA Tour in 2011, with Hyundai assuming a title sponsorship and BMW, Cadillac and Honda also remaining event title or co-title sponsors. In all, nine of the 49 PGA Tour sanctioned pro events in 2011 will included automakers or affiliated companies in their titles. Hyundai will debut as a title sponsor for the PGA Tour’s traditional early January start in Hawaii with Hyundai Tournament of Champions in Kapalua The PGA Tour season will continue through Nov. 27 with the OMEGA Mission Hills World Cup in China. In addition to Hyundai, Farmers Insurance, Honda, Cadillac, Shell, Travelers, John Deere, Bridgestone and BMW will all be title sponsor in

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