Hyundai took some risk with its Super Bowl XLV commercials, and the Korean automaker fared well with its spots promoting the 2011 Hyundai Elantra.
In the 30-second "hypnotized" commercial, and as Time.com describes it:
"The windshield wipers churn and the thwack, thwack, thwack becomes the ad's soundtrack. The pavement churns, the bridge towers, the streetlights blink by overhead, the bobblehead rabbit nods along."
The voice over then begins:
"Have we been hypnotized to believe compact cars are good enough?"
Like its other Super Bowl commercials, the "hynotized" spot works on several levels: It's visually appealing, has a message, isn't pretentious or patronizing and promotes Hyundai's 40-mpg compact car.
https://www.youtube.com/watch?v=LEg5mwsRgGc
Article Last Updated: February 7, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
It was a great ad that did not make fun of any handicapped individuals as did the Chevy Cruze ad.
The design and the style of Hyundai Elantra 2011 is certainly to “bowl you off.” The comfort and luxury is the main theme of the design.