Hyundai took some risk with its Super Bowl XLV commercials, and the Korean automaker fared well with its spots promoting the 2011 Hyundai Elantra.
In the 30-second "hypnotized" commercial, and as Time.com describes it:
"The windshield wipers churn and the thwack, thwack, thwack becomes the ad's soundtrack. The pavement churns, the bridge towers, the streetlights blink by overhead, the bobblehead rabbit nods along."
The voice over then begins:
"Have we been hypnotized to believe compact cars are good enough?"
Like its other Super Bowl commercials, the "hynotized" spot works on several levels: It's visually appealing, has a message, isn't pretentious or patronizing and promotes Hyundai's 40-mpg compact car.