Academy Awards: Hyundai offers free iPad with Equus

James Raia

Hyundai is arguably the current most talked about manufacturer in the auto industry, and now there’s another reason. The South Korean carmaker promoted during the Academy Awards commercials its unique top-of-the-line Equus feature — a free 16GB WiFi Apple iPad.

Hyundai, the exclusive auto advertiser during the Oscars telecast, says in promotional copy for the new offer:

“There’s nothing worse than buying a new luxury car only to sit down and have to learn about it through a boring owner’s manual.”

“Thankfully, every Equus comes with a 16GB WiFi Apple iPad, and instead of the boring owner’s manual, the Equus Owner’s Experience app teaches you everything you need to know through demonstration videos, interactive product and safety demonstrations via a downloaded application.”


Article Last Updated: February 27, 2011.

Leave a Reply

Share to...