Hyundai is arguably the current most talked about manufacturer in the auto industry, and now there’s another reason. The South Korean carmaker promoted during the Academy Awards commercials its unique top-of-the-line Equus feature — a free 16GB WiFi Apple iPad.
Hyundai, the exclusive auto advertiser during the Oscars telecast, says in promotional copy for the new offer:
“There’s nothing worse than buying a new luxury car only to sit down and have to learn about it through a boring owner’s manual.”
“Thankfully, every Equus comes with a 16GB WiFi Apple iPad, and instead of the boring owner’s manual, the Equus Owner’s Experience app teaches you everything you need to know through demonstration videos, interactive product and safety demonstrations via a downloaded application.”
https://www.youtube.com/watch?v=4DjgT4d6GX4
Article Last Updated: February 27, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
