Among the nine commercial slots Hyundai has purchased for the Academy Awards, seven will be broadcast during the Oscars telecast, four with the voice over of Arrested Development star Jason Bateman.
Three of the ads “Drawing Board,” “Childhood,” and “Deprogramming” all showcase the Hyundai Elantra.
The commercial “Drawing Board,” is a straight-forward, none hi-tech 30 seconds during which Hyundai quotes car reviews in various praises of the 40 mpg 2011 Elantra.
Toyota, Honda and Ford all take understated, perfectly timed criticism, while one car site is quoted as saying the Elantra has hit a home run in the compact car segment.
The commercial ends with Bateman posing the question: “Anybody got a drawing board?”
Article Last Updated: February 27, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.