General Motors, out of the line-up for two years, will be back with five commercials Sunday in Super Bowl XLV. But it will be far from alone, with at least eight other carmakers, Audi to Hyundai, BMW to Kia, buying air time for television’s biggest one-day attraction.
Commercials is this year’s game between the Pittsburgh Steelers and Green Bay Packers will cost about $3 million for 30 seconds. Ford Motor Co. will notably absent among major automakers.
The commercials will be diverse. Beyond GM’s five offerings, a Kia ad will an alien driving a Kia; Volkswagen features an animated Beetle speeding through a forest.
And Hyundai, without naming another manufacturer, will poke fun at the others with an ad featuring different sheep driving cars. The video is below.
https://www.youtube.com/watch?v=4UZeewRUfsI
Article Last Updated: January 31, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
