Super Bowl XLV commercials: Audi touts A8 via kids' book
It’s no secret the automotive industry is back. The buzz around the current North America International Auto Show provides a prime example. And on Feb. 6, a more expensive example will be showcased in Super Bowl XLV. At last count, eight automakers — Audi, BMW, Chrysler, General Motors, Hyundai, Kia, Mercedes-Benz and Volkswagen — have purchased advertising time. Several other automotive-related companies have also purchased commercial time. According to a report in AdAge, several automotive advertisers have purchased multiple 30-second commercial slots, others will have one-minute spots — the most expensive ad rate in any communications medium. Super Bowl commercials are often as much of the anticipation of Super Bowl Sunday as the game. Automakers, like other advertisers, release commercials
Read more