Chevy Volt gets reality check, like maybe its own TV show?
Clever 30-second television ads during the Super Bowl and other major telecasts are fine, and General Motors will return next month with spots for the biggest one-day event in sport. Sponsorship of pro sports is fine, too. General Motors is back this season sponsoring the PGA Tour after ending its relationship with embattled Tiger Woods, then world’s top-ranked player, as its spokesman for Buick. But GM has bigger plans. According to Steve Tihanyi, GM’s director of sports and entertainment, the carmaker is seeking to capitalize on the increasing popularity of reality TV. According to a Reuters interview with Tihanyi at the North American International Auto Show in Detroit, GM is in discussion with a reality TV producer about the inclusion
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