Mercedes-Benz will join Hyundai during the 82nd annual Academy Awards as carmakers debuting commercials for new 2012 models.
In the instance of Mercedes-Benz, the debut will be showcased in a 30-second spot call "Tree of Innovation" and it will be for the S400 HYBRID. The commercial also showcases the company's expanding repertoire of environmentally oriented vehicles.
The ad is the first to feature the new "voice" for Mercedes-Benz advertising, Jon Hamm, the Golden Globe winning star of the TV series Mad Men.
Hyundai is debuting two 30-second spots for the 2012 Azera. Jeff Bridges, the Academy Award winning actor, is the voice of Hyundai.
https://www.youtube.com/watch?v=B9l_Xgo2D0Y
Article Last Updated: February 26, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.