Vehicles manufactured by Honda, particularly the Accord sedan, CR-V crossover, Civic compact and Odyssey minivan, retain their value better than any other brand, according to a new study by Edmunds.com.
The renowned automotive assessment website announced the result of its study five months after rival Kelley Blue Book named Subaru the top non-luxury brand and BMW the best luxury brand.
“A lot of consumers just see (Honda) as a value-oriented brand that has good resale (value) and a good history of reliability,” said Danny Zhou, senior analyst for Edmunds.com.
Edmunds calls the new evaluation, the Best Retained Value Awards. The authors used past resale prices to estimate the prices 2011 models when they are resold in five years.
Honda retains 50.4 percent of its value. A 2011 Honda Civic, for example is projected to sell in 2016 for $10,400. Toyota received the next highest retained value with 49.7 percent, followed by Mazda with 48.6 percent. The report lists only the three top luxury and non-luxury brands.
Lexus (48.1 percent) was the top luxury brand, followed by Acura (47.2 percent), and Infiniti (45 percent).
Edmunds.com researcher reported resale of many U.S.-owned manufacturers have fallen because of deeply discounted new prices. The Ford Mustang (best coupe between $25,000 and $35,000) and the Jeep Wrangler (best sport-utility vehicle between $25,000 and $35,000) were leaders among 25 categories.
Neither Edmunds.com nor Kelley Blue Book provided exact details of their studies, although the companies used different assessment methods.
Article Last Updated: April 8, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
