
The 1968 Cadillac Coupe DeVille that Justin Bieber drove and danced on in the “Peaches” video crosses the Hemmings auction block on May 29.
Beyond the music-video fame, the sale carries a tribute. Proceeds go to breast cancer research and patient support, in memory of the seller’s late wife and her closest friend, both of whom died of the disease.
“Peaches,” the 2021 single Bieber recorded with Daniel Caesar and Giveon, debuted at number one on the Billboard Hot 100 and stayed on the chart for 30 weeks. It earned four Grammy nominations, including Record of the Year and Song of the Year.
The video put the Cadillac front and center. The announcement pegs its YouTube views at 826 million against nearly two billion streams for the track.
Numbers like that turn a prop into a collectible.
Key Takeaways
- What is selling: the 1968 Cadillac Coupe DeVille from Justin Bieber’s “Peaches” music video
- Where and when: Hemmings online auction, opening May 29, 2026
- Why it matters: proceeds benefit breast cancer research, patient support, and emotional-wellness programs
- The causes: the No Name Necessary Foundation and Stand Up to Cancer
- The memorial: seller Craig Harwin’s late wife, stylist Deborah Waknin-Harwin, and her friend, actress Shannen Doherty
- Under the hood: the original 472 V8, roughly 30,000 miles, and a custom four-corner air suspension
The Car Itself
Under the long hood sits a 472-cubic-inch V8, the engine Cadillac built for this era of full-size cruisers and, the seller believes, the one this car left the factory with. It was rated at 375 horsepower when new and runs through a Turbo Hydra-Matic 400 three-speed automatic.
The seller reports no starting or running issues, and the odometer shows roughly 30,000 miles.
The build stays mostly stock with a few deliberate touches. A custom dual-exhaust system runs through headers, and cast aluminum valve covers dress up the engine bay.
The suspension is the standout: an electronically controlled four-corner air ride setup with dual compressors, a five-gallon tank, ASCO solenoids, and pressure gauges added to the cabin.
Whitewall radials sit on the stock steel wheels under full covers. A retro head unit brings Bluetooth to the dash, and a custom sound system hides large speakers in the trunk. An eight-ball shift knob is one of the newer additions.
The car is black now, over the red vinyl interior, with the headlight and corner-light bezels painted to match. The trim tag shows it left the factory in Grecian White.
That means the peaches-and-cream gradient the car wore on screen is gone, repainted somewhere between the video shoot and today. The finish that made it famous is the one thing a buyer no longer gets.
The cabin wears its age honestly.
The red vinyl, carpet, and trim are described as good, with mild wear and the marks of an older restoration on the steering wheel. The dash pad has a crack, the woodgrain on the instrument panel has faded, and the tires, though correct in look, show their years. The listing spells all of it out.
The Reason Behind the Sale
The Cadillac belongs to Craig Harwin, and his reason for selling reaches past the celebrity angle.
Harwin is the widower of Deborah Waknin-Harwin, a Hollywood stylist who spent decades dressing actors and musicians before she died of cancer in 2020.
Her closest friend was actress Shannen Doherty, of “Beverly Hills, 90210” and “Charmed,” who died of metastatic breast cancer in July 2024 after a nine-year fight. The two women were close for the better part of three decades.
“This foundation was born from their shared dream of turning grief into purpose, and the sale of this unique vehicle will support that movement,” Harwin said.
Proceeds go to the No Name Necessary Foundation and Stand Up to Cancer, directed toward breast cancer research, patient support, and emotional-wellness initiatives.
What It Might Bring
The Cadillac has crossed the block before.
It was listed late in 2025 with a six-figure estimate and a top bid reported near $115,000, short of what it took to change hands.
The Hemmings sale gives it another run, this time with the charitable framing front and center. Harwin states the car comes with a clean California title in his name and supporting material documenting its role in the video.
| Specification | Detail |
|---|---|
| Year and model | 1968 Cadillac Coupe DeVille |
| Engine | 472 cu in OHV V8 (believed original) |
| Power (when new) | 375 hp |
| Transmission | Turbo Hydra-Matic 400 three-speed automatic |
| Mileage | Approximately 30,000 miles |
| Suspension | Electronic four-corner air ride (dual compressors, 5-gallon tank) |
| Exterior | Black (repainted; originally Grecian White) |
| Interior | Red vinyl |
| Title | Clean California |
| Auction | Hemmings, opens May 29, 2026 |
Confirm the Car, Trust the Cause
A celebrity prop is worth what its story is worth, and this one carries two. The “Peaches” provenance will pull the headlines. The memorial behind the sale is what gives it a reason to exist. Bidders chasing the fame should still confirm condition against the live listing, and go in knowing the screen-famous paint is gone. Anyone moved by the cause can take comfort that the hammer price lands somewhere that matters.
Frequently Asked Questions
What is being auctioned?
A 1968 Cadillac Coupe DeVille that appeared in Justin Bieber’s 2021 “Peaches” music video. Bieber is seen driving and dancing on the car in the clip, which also features Daniel Caesar and Giveon.
Where and when can I bid?
The car sells through Hemmings, the collector-car marketplace, in an online auction that opens May 29, 2026. Bidding takes place on the Hemmings auction listing.
Where do the proceeds go?
Proceeds benefit the No Name Necessary Foundation and Stand Up to Cancer, directed toward breast cancer research, patient support, and emotional-wellness programs.
Who is selling the car, and why?
The owner is Craig Harwin, who is selling in memory of his late wife, Hollywood stylist Deborah Waknin-Harwin, and her best friend, actress Shannen Doherty. Both women died of breast cancer. Harwin says the foundation grew from their shared wish to turn grief into purpose.
What is the connection to Shannen Doherty?
Doherty, known for “Beverly Hills, 90210” and “Charmed,” was the closest friend of the seller’s late wife for nearly three decades. She died of metastatic breast cancer in July 2024 after a nine-year battle and spent her later years as an advocate for cancer research and patient care.
What engine and transmission does it have?
A 472-cubic-inch OHV V8, believed to be the car’s original, rated at 375 horsepower when new. It runs through a Turbo Hydra-Matic 400 three-speed automatic. The seller reports no starting or running issues.
How many miles are on it?
The odometer shows roughly 30,000 miles. The seller describes the powertrain as running and driving well.
What color is the car now?
Black, over a red vinyl interior. The car left the factory in Grecian White and has since been repainted, so the peaches-and-cream gradient it wore in the video is no longer on the car.
What modifications does it have?
The notable upgrades are an electronically controlled four-corner air suspension with dual compressors and a five-gallon tank, a custom dual-exhaust system with headers, a Bluetooth-capable retro head unit, and a custom sound system with speakers mounted in the trunk. The car is otherwise close to stock.
Has it been auctioned before?
Yes. The Cadillac was offered in a late-2025 auction with a six-figure estimate and a top bid reported near $115,000, which fell short of selling it. The Hemmings sale is a fresh run with the charity at the center.
Does it come with documentation?
The seller states the car sells on a clean California title in his name and includes supporting material about its use in the “Peaches” video.
Did Justin Bieber own this Cadillac?
There is no indication Bieber owned the car. It appeared in the video as a featured prop. The current owner is Craig Harwin.
The auction opens May 29, 2026 at Hemmings. More on the cause is available from the No Name Necessary Foundation and Stand Up to Cancer.