According to a survey detailed on Forbes.com, the most important buying factors for women include: safety, comfort, practicality and value. It’s a much different set of factors for men — power, performance, exclusivity.
More than 80 percent of Fit buyers are women. The vehicle with the highest percentage of men buyers (93 percent) is the Chevrolet Silverado (pick-up truck).
Among women and men buyers, there are several lists readily available the top-10 luxury cars purchased by women and women and the top 5 overall cars most often purchased by women and men.
Here are the lists:
Women (Overall)
1. Honda Fit; 2. Kia Spectra; 3. Hyundai Elantra; 4. Toyota Yaris; 5. Nissan Versa.
Men (Overall)
1. Chevrolet Silverado; 2. Ford F-350; 3. Nissan Titan; 4. Chevrolet Corvette; 5. Dodge Ram.
Women Luxury
1. BMW Z4; 2. Audi A3; Volvo S80; 4. Volvo V70/C70; 5. Lincoln MKZ; 6. Volvo S40; 7. Audi A6; 8. Range Rover Sport; 9. Cadillac SRX; 10. Lexus IS350.
Men Luxury
1. Maybach 57 and 62; 2. Mercedes Benz GL Class; 3. Lamborghini; 4. Rolls Royce Phantom; 5. Dodge Viper; 6. Mercedes Benz G Glass; 7. Ferrari; 8. Cadillac Escalade ESV; 9. BMW 6 Series; 10. Aston Martin.
Article Last Updated: March 25, 2026.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.