Fiat 500 Abarth, 2012: Scorpi0n edition adds to brand's savvy hot model marketing (video)
Since its return last fall after nearly a four-decade absence, the Fiat 500 continues to find a steady, niche new market in the United States via its new relationship with Chrysler and several massively popular television commercials. In addition to the three models, Pop, Lounge and Sport, Fiat has several specialty editions, including the recently released Abarth and Gucci, and some further specialized offerings for 2013 currently featured at the Geneva Auto Show. In the Gucci trim, a two-tone style and high-styled badging is offered to reflect the famed designer. And with the much-anticipated Abarth, Fiat is hopeful of vast interest in the Scorpion badging that pays homage to the famous driver and builder Karl Abarth. Born under the Scorpion
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