Oprah reveals free 2012 Volkswagen Beetle to 275 audience members in 'favorite things' giveaway
Oprah Winfrey and Volkswagen have unveiled marketing genius by not unveiling the 2012 Volkswagen Beetle, but making a collective promise to give the soon-to-retire talk show host’s 275 audience members a free new edition of the iconic car. The redesigned 2012 Volkswagen Beetle was selected as part of Winfrey’s wont for giving away some of her favorite things to audience members. Winfrey owns and drives a 2011 Volkswagen Beetle. She asked Volkswagen for the assistance and the carmaker said it would donate the vehicles. “Oprah Winfrey and the Volkswagen Beetle are two American icons, so when the “Oprah” show approached us with this incredible opportunity to share her Beetle experience with deserving viewers, we instantly wanted to be a part
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