Hyundai, Kia, VW, GM all back in sold out Super Bowl commercial spotlight
The most coveted and most expensive advertising platform, the Super Bowl, is sold out. And for the auto industry that means welcome back Volkswagen, GM, Toyota, Hyundai and Kia — among other auto-related sponsors. According to a report in USA Today, all 30-second slots, which cost a record $3.5 million each, were purchased by the end of last November. Seth Winter, senior vice president of sales and marketing at NBC’s sports group, told the newspaper, “We have shattered any recent revenue stories in regards to the Super Bowl.” Last year, Volkswagen had two of the most popular Super Bowl commercials, including the Darth Vader spot in which a boy in the super villain’s attire believes he can start his parents’
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