World Fastest Car: It's a show, It's mobile, It's on eBay

James Raia

World's Fastest Car Show, an original video series for its website and mobile application, has been announced as the first originally produced media content for eBay Motors.

Hosted by Justin Bell, the former 24 Hours of Le Mans winner and FIA GT2 World Champion, the series chronicles the fast-paced automotive lifestyle, designed to engage automotive enthusiasts through both the web and mobile platforms.

There will be two versions of each weekly episode, one produced for the eBay Motors mobile application, and the other produced for the eBay Motors website. Justin Bell, host of World Fastest Car Show

Episodes will feature segments such as automotive adventures, celebrity interviews and car collections, road trips, and a Mystery Car segment where viewers will be given clues to a car, the identity of which will be revealed at the end of the show.

The series is produced by Swirl.net in partnership with Justin Bell Productions and directed by Nicolai Iuul of Ammo Productions.

In addition to the video series, a host of new features for the eBay Motors mobile application are now available in the latest release, including:

* Updated Car Cards — Users can select their own photo to represent their Car Cards, which, similar to baseball cards, represent information and photos of vehicles they've stored within the app.

* Share Car Cards — Users can now share their Car Cards with friends via email, Facebook, and Twitter.

* Simpler Search — It's now easier for users to sort through search results to find what they're looking for even faster.

Source: eBay Inc.

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Article Last Updated: September 23, 2011.

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