Peugeot owner soon to launch an electric car division
PSA, the French owner of renowned automobile brands including Peugeot and Citroën, will launch a new business unit which will develop only electric vehicles. The announcement comes when the increasing electrification of automakers’ offerings has continued on pace, encouraged by expanding regulations to further curtail emissions. Division and conquer the electric car market? The new division will go operational in 2019 and “be responsible for defining and deploying the group’s electric vehicle strategy and rolling out the related products and services,” according to a PSA-issued statement quoted by the Financial Times. The automotive group appears to be playing catch-up in
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