Toyota Hearings: Akio Toyoda, 'We will invest heavily in quality' (part 3)
Here is the third of three parts of Toyoda’s prepared text: “Since last June, when I first took office, I have personally placed the highest priority on improving quality over quantity, and I have shared that direction with our stakeholders. As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name.” “For me, when the cars are damaged, it is as though I am as well. I, more than anyone, wish for Toyota‘s cars to be safe, and for our customers to feel safe when they use our vehicles.” “Under my leadership, I would like to reaffirm our values of placing safety and quality the highest on our list of priorities, which
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