The Geneva Auto Show is known for a lot in the automotive world, most notably its status as the auto show where more cars debut than at any other car show. One of the most anticipated debuts this year is the Ferrari 599 Hybrid.
Ferrari has tried to keep its much-anticipated debut secret. But images are now appearing in various publications.
The car has an unusual “green” green exterior and the interior features the high-voltage setup that stores braking energy for an extra boost of power via a push of the steering-wheel mounted button. It’s the KERS (Kinetic Energy Recovery System) used in Ferrari’s Formula 1 cars during the 2009 season.
The Geneva Auto Show will be held March 4-14.
Article Last Updated: February 26, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.