World Series: GM will debut Chevy Volt, Cruze campaign
Automotive NewsThe Super Bowl is the most prestigious and most expensive advertising avenue for automakers, but the World Series may be the second most important broadcast exposure opportunity. At least General Motors thinks it will be the best time to promote the Chevy Volt plug-in hybrid. The advertising campaign for the Volt, GM’s most touted new vehicle, will begin during the major league baseball’s pinnacle event and will be part of a broad campaign that Chevrolet will run throughout autumn, according to Joel Ewanick, GM’s marketing director. Ewanick said the ad “would remind viewers of Chevrolet’s nearly 100-year heritage and the
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