The Super Bowl is the most prestigious and most expensive advertising avenue for automakers, but the World Series may be the second most important broadcast exposure opportunity. At least General Motors thinks it will be the best time to promote the Chevy Volt plug-in hybrid.
The advertising campaign for the Volt, GM’s most touted new vehicle, will begin during the major league baseball’s pinnacle event and will be part of a broad campaign that Chevrolet will run throughout autumn, according to Joel Ewanick, GM’s marketing director.
Ewanick said the ad “would remind viewers of Chevrolet’s nearly 100-year heritage and the place in American culture that the brand shares with baseball.”
GM is scheduled to begin production of the Volt for retail sales on Nov. 11 at its Detroit-Hamtramck assembly plant.
Ewanick added the ad campaign for the Chevrolet Cruze, narrated by actor Tim Allen, will also debut during the World Series.
General Motors also plans to resume it advertising in the 2011 Super Bowl.
The 2010 World Series, which will be broadcast on FOX, is currently scheduled to begin October 27. Game Three of the potential seven-game event, scheduled Oct. 30, will start at 6:57 p.m. ET. It will be the earliest start to a World Series game since Game Six of the 1987 World Series.