World Cup, Hyundai have a good soccer marriage
Hyundai has had plenty of innovative commercials, particularly during Super Bowl telecasts. But the South Korean automaker may have outdone itself with a series of commercials for the World Cup soccer tournament. The first in a series of commercials shows a caravan of Hyundai vehicles on a pilgrimage to the World Cup in Brazil. The one-minute spot, called The Journey, briefly showcases the hotspots of the World Cup. Fans have painted faces and there are Brazilian players practice in the streets with impressive moves. There are children showing their emotional enthusiasm in anticipation of the globally popular event. There’s a
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