Smartphone case madness one car owner’s delight

James Raia

January 24, 2014

Car art is nothing new. But this creation is among the wildest (and ugliest) I’ve seen. Is it social commentary? Is it a bad dream? Is it a smartphone company salesperson’s idea of clever marketing?

My friend Dan Clarke, editor and publisher of tastecaliforniatravel.com, spotted this beast in front of Peet’s Coffee in Sacramento.

I haven’t counted the number of smartphone case and nor have I called the phone number made from yellow phone cases along the passenger side of the vehicle.

The ultimate smartphone case company's PR campaign.
The ultimate smartphone case company’s PR campaign. Image courtesy of Dan Clarke (www.tastecaliforniatravel.com.)

Of course, depending upon one’s perspective, this car art wonderment is either a masterpiece or complete trash.

If nothing else, it’s an attention grabber and likely a good marketing idea for the company it represents.

My take: It ruins a perfectly fine car.

And there’s always the perfect saying for occasions like this: “Beauty is in the eye of the beholder.”

James Raia

A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida. An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.

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