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Karl Brauer has an extensive history in the automotive industry, including his current position as the executive analyst for iseecars.com.
The website, an automotive research firm and data-driven car search engine, helps shoppers find the right car at the right price. It also develops and shares powerful studies and market analyses that have been featured in over 2,000 media outlets.
Brauer is our guest on this week’s episode of The Weekly Driver Podcast.
iseecars.com is a top auto search engine
Co-hosts Bruce Aldrich and James Raia discuss with Brauer several areas of the automotive industry, including the research firm’s recent study on top-selling new and used cars for 2020.
It’s no surprise the Ford F-150 leads both categories. The enduring pickup truck has been the top-selling truck in the United States for nearly 50 years. It’s also been the country’s top-selling new and used vehicle for many years.
Brauer details why he believes pickup trucks have remained at the top of the sales rankings for so many years.
We also discuss with Brauer the immediate future of electric trucks. It’s a super-competitive segment including Tesla, Rivian, Bollinger and pending EV trucks from traditional manufacturers like Ford.
Besides its recent new and use best-selling vehicle list, iseecars.com’s recent studies have included the popular survey of manufacturers’ percentage of vehicles lasting 200,000 miles.
And we talk about the popularity of vehicles by state. Surprise! Ford reigns again.
According to the website, iSeeCars.com has saved users more than $249 million by applying big data analytics powered by over 25 billion (and growing) data points. The site uses proprietary algorithms to objectively analyze, score and rank millions of new and used cars.
Join Bruce Aldrich and me as we absorb the knowledge of industry leader Karl Brauer.
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Article Last Updated: March 18, 2021.
- About the Author
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
