Karl Brauer has an extensive history in the automotive industry, including his current position as the executive analyst for iseecars.com.
The website, an automotive research firm and data-driven car search engine, helps shoppers find the right car at the right price. It also develops and shares powerful studies and market analyses that have been featured in over 2,000 media outlets.
Brauer is our guest on this week’s episode of The Weekly Driver Podcast.
iseecars.com is a top auto search engine
Co-hosts Bruce Aldrich and James Raia discuss with Brauer several areas of the automotive industry, including the research firm’s recent study on top-selling new and used cars for 2020.
It’s no surprise the Ford F-150 leads both categories. The enduring pickup truck has been the top-selling truck in the United States for nearly 50 years. It’s also been the country’s top-selling new and used vehicle for many years.
Brauer details why he believes pickup trucks have remained at the top of the sales rankings for so many years.
We also discuss with Brauer the immediate future of electric trucks. It’s a super-competitive segment including Tesla, Rivian, Bollinger and pending EV trucks from traditional manufacturers like Ford.
Besides its recent new and use best-selling vehicle list, iseecars.com’s recent studies have included the popular survey of manufacturers’ percentage of vehicles lasting 200,000 miles.
And we talk about the popularity of vehicles by state. Surprise! Ford reigns again.
According to the website, iSeeCars.com has saved users more than $249 million by applying big data analytics powered by over 25 billion (and growing) data points. The site uses proprietary algorithms to objectively analyze, score and rank millions of new and used cars.
Join Bruce Aldrich and me as we absorb the knowledge of industry leader Karl Brauer.
The Weekly Driver Podcast encourages and appreciates feedback from our listeners. Please forward episode links to family, friends and colleagues. And you are welcome to repost links from the podcast to your social media accounts.
Support our podcast by shopping on Amazon.com.
Please send comments and suggestions for new episodes to James Raia via email: [email protected]
All podcast episodes are archived on theweeklydriver.com/podcast
Every episode is also available on your preferred podcast platform: