What's In A Car Name? For The Thunderbird, Try A New Suit
AOL reports a great new name for a car nowadays may cost a c manufacturer $50,000. Those in the business of thinking up car names can earn $5,000 to $10,000 per letter — a hefty sum in any writing world. Known as “naming consultants,” the current-day car namers of add a letter or two to proposed names like XT, XL or ZZ, into the deal. “In their extreme form, the results can look like untidy snippets of mutant gene code or meaningless debris from some Martian game of Scrabble,” writes the AOL author. Examples: Cadillac STS, the Pontiac G6, the Honda Civic Si Coupe, the BMW X3 SAV, Taurus X, Nissan Xterra. It’s as though consumers “are going to go
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