As automakers prepare to roll out battery-run cars, how will they dodge the ultimate obstacle — changing the consumer perception that electric cars are more trouble than they’re worth? Adweek has published an article on what it describes “as the bumpy road ahead for electric-car makers.”
The article provides details in several areas:
* The Next Big Thing: More and more electric cars coming from a wider range of automakers – from BMW’s Mini-E to Nissan’s Leaf; making the move to the mass market;
* Current consumer perception: “range” anxiety, higher price points, and the need to learn about more options in the category – how will automakers change minds?;
* A need for the uncomplicated: educating the average consumer through advertising;
* From the traditional test drive to viral marketing – marketers going all out.
Article Last Updated: October 12, 2009.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
