Sandra Button: Queen of the Concours d’Elegance
The Pebble Beach Concours d’Elegance was doing fine 30 years ago. It had honored the 100th anniversary of Mercedes-Benz and celebrated milestones of many other carmakers along the way: Bugatti to Ferrari to Maserati. Sandra Pruin (now Button) had also been hired as special events coordinator for Pebble Beach Company to help organize dog shows and golf tournaments, and the Concours d’Elegance part-time. The Concours was already internationally prominent and it remains the apex of Monterey Auto Week. But Button has now orchestrated the event for three decades. And she’s been a keen observer as the peninsula’s importance as an automotive-themed destination for events ranging price-gasping auctions to memorabilia shows has expanded. Niche events have come and gone several times,
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