Google speeds ahead, launches car insurance business
Google has confirmed a longstanding rumor. It has entered the car insurance business with the launch of Google Compare for Auto Insurance. The comparison-shopping sites allow consumers to compare rates from different insurance providers. If a consumer searches Google for “car insurance the comparison of rates will appear. The new service will debut initially for California residents only. But Google said other states will soon be added to the service. According to USA Today, Consumers who enter in this search query will see a small, gray questionnaire appear, asking for their zip code, and other information about their vehicle. If they choose to fill that out, Google will return a comparison unit listing insurance premiums, provided by its insurance advertiser
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