Christopher Walken may or may not drive a Kia. But like Blake Griffin, his predecessor as a celebrity spokesman for the South Korean manufacturer, Walken is anything but basic and boring. He doesn’t blend in.
That’s the catch in the carmaker’s in three new commercials touting 2016 Kia Optima.
Walken, the Academy Award-winning actor, narrates but does not appear in the already airing spots titled “Middle C.” He also does the narration only in the yet-to-be broadcast “Cookie Cutter” commercial.
But fans be ready. Walken will appear in a another new Kia commercial set for broadcast during Super Bowl 50 on Feb. 7, 2016.
Kia is promoting the new Optima as a “vibrant alternative for those determined not to blend in.”
Walken, whose unique personality includes his one-of-a-kind speech pattern in which he often accentuates words in unusual ways, narrates the “Middle C” commercial. It focuses on a camera showing a single hand playing a “middle C.” Two hands then expand across the keyboard, with Walken speaking in fine form and the new Kia advancing down the road.
According to Kia, “With its European sport-sedan design, advanced technology and sophisticated interior, the all-new 2016 Kia Optima defies ordinary in the midsize sedan segment whose hallmarks are basic, boring and uninspiring.”
Created by David & Goliath, KMA’s advertising agency of record, “Middle C” and “Cookie Cutter” showcase the completely redesigned Optima as a “defiant midsize masterpiece” and “exceptionally tasty treat” in a crowded field of cars that look and drive the same.
The expanded Optima campaign, which began with the series of “Next Level” spots starring NBA All-Star Blake Griffin, will continue next month when Kia returns for its seventh consecutive appearance in the Super Bowl broadcast with a 60-second ad for the next generation Optima.
The new “Middle C” commercial is also available on the automaker’s YouTube channel or available below.
The 2016 Kia Optima is available with three engine choices, including a new 1.6-liter turbocharged four-cylinder. It’s mated to a seven-speed Dual Clutch Transmission (DCT), making the Optima more confident on the road than ever before.