Rolls-Royce, the ultraluxury centenarian automaker, sold more cars in 2011 than it has in any year in its 107-year history, its owner BMW AG has announced.
While breaking a sales record that stood for 33 years, Rolls0-Royce sold 3,538 cars last year, most notably via the Ghost Extended Wheelbase model, which debuted in April 2011.
The new sales figures marked a 31 percent increase from Rolls Royce sales in 2010.
Rolls-Royce’s previous annual sales record dates to 1978, when it sold 3,347 cars.
“We had an outstanding year,” Rolls-Royce brand chief Torsten Mueller-Oetvoes said in a statement. “We’re expanding our dealership network, entering new markets such as South America and expanding our production facility in Goodwood to meet rising demand worldwide,” Mueller-Oetvoes said. “We’re also planning to further develop our model lineup.”
A Rolls-Royce representative said demand for the Rolls-Royce Bespoke program, which customizes the cars according to the buyer’s wishes, was on a record level. Customers can choose unique colors or add champagne sets or a humidor to store cigars.
Article Last Updated: December 31, 2014.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
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An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.