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Rolls-Royce still rolling strong, sets all-time sales record in 2011

Rolls-Royce, the ultraluxury centenarian automaker, sold more cars in 2011 than it has in any year in its 107-year history, its owner BMW AG has announced.

While breaking a sales record that stood for 33 years, Rolls0-Royce sold 3,538 cars last year, most notably via the Ghost Extended Wheelbase model, which debuted in April 2011.

The new sales figures marked a 31 percent increase from Rolls Royce sales in 2010.

Rolls-Royce’s previous annual sales record dates to 1978, when it sold 3,347 cars.

Rolls-Royce still rolling strong, sets all-time sales record in 2011 1

“We had an outstanding year,” Rolls-Royce brand chief Torsten Mueller-Oetvoes said in a statement. “We’re expanding our dealership network, entering new markets such as South America and expanding our production facility in Goodwood to meet rising demand worldwide,” Mueller-Oetvoes said. “We’re also planning to further develop our model lineup.”

A Rolls-Royce representative said demand for the Rolls-Royce Bespoke program, which customizes the cars according to the buyer’s wishes, was on a record level. Customers can choose unique colors or add champagne sets or a humidor to store cigars.

 

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