Toyota reveals online registration plan for 2012 Prius buyers

James Raia

Toyota has announced the introduction of a soon-to-launch online system for customers to order the redesigned 2012 Prius Plug-in Hybrid.

The first phase of the online system, called Priority Registration, will launch April 22, 2011. Customers interested in purchasing a Prius Plug-in can visit the carmaker’s site to complete the registration.

Toyota’s Priority Registration allows customers first access to the online ordering systems when it’s available later in this year.

The new online service will allow customers the convenience of configuring their own vehicle from any web browser, select their dealership of choice (within 15 launch states), and track their order through production, distribution and delivery.

The Prius Plug-in will begin arriving at Toyota dealers in 15 launch states in spring 2012, with a nationwide roll-out the following year. The 15 launch states include the following: Arizona, California, Connecticut, Hawaii, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington.

The new online ordering system will not be available in Hawaii.

To access the new Toyota Prius online registration, visit:

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