James Lentz, president and chief operating officer of Toyota Sales, USA, Inc., writes in USA Today (Feb. 15) that he reassures consumers the Toyota community is doing all they can to handle the recall situation swiftly and responsibly.
The op-ed piece begins: “For 50 years, Americans have trusted Toyota to provide vehicles that are among the safest, most reliable on the road.
“We recognize that of late we have not lived up to the high standards our customers expect from us. We take our commitment to the public very seriously and are working hard to make things right.
The piece is entitled “Firmly focuse on safety” and its sub-titled: “Unintended acceleration is rare; Toyota is working to restore trust.”
To read the article, visit: Toyota Opinion/USA Today
Article Last Updated: March 27, 2026.
James Raia
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida. An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.