Geez, a $100 million ad campaign should do something for ya. And do it did for the Chevrolet Malibu.
The new Malibu, promoted extensively dating to the global telecast last October of the World Series, has been selected as the 2008 North American Car of the Year. The announcement gave General Motors Corp. the top honor for the second straight year.
The Malibu was chosen by this year’s media jury from a field of 15 cars and 13 trucks. GM vehicles captured four of the final six candidate spots for the awards.
The Malibu, which Chevrolet hopes will compete for family sedan honors with the Honda Accord and Toyota Camry, dominated the voting, earning 190 points. The runners-up were the Cadillac CTS (165 points) and Honda Accord (95).
The Truck of the Year went to Mazda’s CX-9. Its 201 points overwhelmed the Chevrolet Tahoe Hybrid (140 points).