It’s hard not to see advertisements for the Chevrolet Malibu. With its keen redesign for 2008, Chevrolet has put everything it has into the marketing of the car named after the southern California beach city. The promotion began in earnest during last October’s World Series and it hasn’t waned.
Geez, a $100 million ad campaign should do something for ya. And do it did for the Chevrolet Malibu.
The new Malibu, promoted extensively dating to the global telecast last October of the World Series, has been selected as the 2008 North American Car of the Year. The announcement gave General Motors Corp. the top honor for the second straight year.
The Malibu was chosen by this year’s media jury from a field of 15 cars and 13 trucks. GM vehicles captured four of the final six candidate spots for the awards.
Did Roberto Clemente drive a Chevy? When the World Series between the Colorado Rockies and Boston Red Sox begins tonight, advertisers will have spent considerable time and money to be part of baseball’s finest week.
With the addition of the 5.3-liter, 325-horsepower V8 extended cab (EXT), eight Chevrolet Trailblazer models are on the road in 2005. And as the largest and most powerful Blazer available, the new EXT has plenty to offer.