Chevrolet will celebrate its 100th birthday November 3, and what better time to promote the occasion than two weeks early during the World Series.
During the opening game between the Texas Rangers and St. Louis Cardinals and throughout the World Series, viewers on FOX will see "Then and Now.'
The one-minute spot features Ray Charles' singing a live version of America the Beautiful.
The voiceover at the end of the commercial is handled by long-time actor-spokesman Tim Allen. Footage shows vintages photos from Chevy's archives, fans, employees and Flickr.
The "Chevy Runs Deep" tagline is included, and following a shortened rendition of Ray Charles singing America The Beautiful, Allen concludes the commercial with the words:
"For the first 100 years and for generations to come, thanks for making us a part of your life."