The Weekly Driver Newsletter, Volume 1, #2: Technology overload
The term technology overload is new to the automotive world. In recent years, manufacturers have gone to great lengths to provide more gadgets in their vehicles to beat the other guy. The competition is fierce, but what does it all mean? Do drivers need all this stuff? Many of the safety improvements, side detection mirrors, traffic monitoring, backup cameras, are beneficial. But over-sensitive bells and buzzers that engage seemingly at random? David Lyon, a former General Motors designer, speaking at the 2015 Society of Automotive Engineers (SAE) World Congress in Detroit, stressed the need for an industry “features intervention.” Likewise in 2015, J.D. Power, the global market research company, detailed the issue in its first Driver Interactive Vehicle Experience Report.
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