Leave it to actor Christopher Walken to use socks as hand puppets, his unique timing and his equally unique voice characteristics, and a clever take on his last name to sell Kia automobiles during Super Bowl 50.
The 60-second advertisement “Walken Closet” will debut during the fourth quarter. It features the Academy Award winner employing a colorfully, stylish sock and a dull pair of beige socks. Walken demonstrates how the next generation Optima stands out as a midsize sedan among others that look and drive the same — like beige socks.
Kia’s multi-platform campaign will spotlights the 2016 Kia Optima is a series of commercials and other marketing campaigns. It’s an alternative “for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired,” according to the South Korean manufacturer.
Kia Represents An Option To Boring Cars, Socks
As Walken explains in the spot, “There are two kinds of people in this world. Those who are content to blend in . . . then there are those who expect more. They’re exciting. They have pizzazz.”
“No one is cooler or as instantly recognizable as Christopher Walken, and on advertising’s biggest stage Kia is out to show the world the all-new Optima delivers a level of refinement and sophistication unlike anything else in the midsize segment,” said Michael Sprague, chief operating officer and EVP, KMA.
“2016 marks Kia’s seventh straight appearance in the Super Bowl, and each year our goal is to deliver something upbeat, fun and memorable that aligns with Kia’s forward-thinking vision,” said Sprague.
The 2016 Kia Optima, the carmaker’s best-selling vehicle, is available with three engine choices. New is 1.6-liter turbocharged four-cylinder that’s mated to a seven-speed Dual Clutch Transmission (DCT).