The new 2011 Beetle is never seen, but Volkswagen likely had the most compelling 30-second car commercial in Super Bowl XLV replete with speeding insects and a cover version of the Ram Jam classic rock anthem “Black Betty.”
The Jon Spencer Blues Explosion covers the famed Black Betty tune while Volkswagen simultaneously markets its new Beetle.
In the high-paced commercial an insect (beetle) races through the forest, on the highway and then in a power slide like Volkswagen is hoping the new Beetle will do.
The ad’s final frame provides a tease to what the new Beetle may look like. Volkswagen’s more extensive advertising campaign for the new Beetle is expected soon.
https://www.youtube.com/watch?v=-NGN4J6F_vI
Article Last Updated: February 6, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.