Volkswagen goes buggy with Super Bowl Beetle commercial

James Raia

The new 2011 Beetle is never seen, but Volkswagen likely had the most compelling 30-second car commercial in Super Bowl XLV replete with speeding insects and a cover version of the Ram Jam classic rock anthem “Black Betty.”

The Jon Spencer Blues Explosion covers the famed Black Betty tune while Volkswagen simultaneously markets its new Beetle.Volkswagen goes buggy with Super Bowl Beetle commercial 1

In the high-paced commercial an insect (beetle) races through the forest, on the highway and then in a power slide like Volkswagen is hoping the new Beetle will do.

The ad’s final frame provides a tease to what the new Beetle may look like. Volkswagen’s more extensive advertising campaign for the new Beetle is expected soon.

Article Last Updated: February 6, 2011.

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