The new 2011 Beetle is never seen, but Volkswagen likely had the most compelling 30-second car commercial in Super Bowl XLV replete with speeding insects and a cover version of the Ram Jam classic rock anthem “Black Betty.”
In the high-paced commercial an insect (beetle) races through the forest, on the highway and then in a power slide like Volkswagen is hoping the new Beetle will do.
The ad’s final frame provides a tease to what the new Beetle may look like. Volkswagen’s more extensive advertising campaign for the new Beetle is expected soon.
Article Last Updated: February 6, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.