Super Bowl XLV

Volkswagen goes buggy with Super Bowl Beetle commercial

The new 2011 Beetle is never seen, but Volkswagen likely had the most compelling 30-second car commercial in Super Bowl XLV replete with speeding insects and a cover version of the Ram Jam classic rock anthem “Black Betty.” The Jon Spencer Blues Explosion covers the famed Black Betty tune while Volkswagen simultaneously markets its new Beetle. In the high-paced commercial an insect (beetle) races through the forest, on the highway and then in a power slide like Volkswagen is hoping the new Beetle will do. The ad’s final frame provides a tease to what the new Beetle may look like. Volkswagen‘s more extensive advertising campaign for the new Beetle is expected soon. James RaiaA sports, travel and business journalist for

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Super Bowl commercials: GM back; Hyundai goes sheepish

General Motors, out of the line-up for two years, will be back with five commercials Sunday in Super Bowl XLV. But it will be far from alone, with at least eight other carmakers, Audi to Hyundai, BMW to Kia, buying air time for television’s biggest one-day attraction. Commercials is this year’s game between the Pittsburgh Steelers and Green Bay Packers will cost about $3 million for 30 seconds. Ford Motor Co. will notably absent among major automakers. The commercials will be diverse. Beyond GM’s five offerings, a Kia ad will an alien driving a Kia; Volkswagen features an animated Beetle speeding through a forest. And Hyundai, without naming another manufacturer, will poke fun at the others with an ad featuring

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Super Bowl XLV commercials: Audi touts A8 via kids' book

It’s no secret the automotive industry is back. The buzz around the current North America International Auto Show provides a prime example. And on Feb. 6, a more expensive example will be showcased in Super Bowl XLV. At last count, eight automakers —  Audi, BMW, Chrysler, General Motors, Hyundai, Kia, Mercedes-Benz and Volkswagen — have purchased advertising time. Several other automotive-related companies have also purchased commercial time. According to a report in AdAge, several automotive advertisers have purchased multiple 30-second commercial slots, others will have one-minute spots — the most expensive ad rate in any communications medium. Super Bowl commercials are often as much of the anticipation of Super Bowl Sunday as the game. Automakers, like other advertisers, release commercials

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