Volkswagen of America is partnering with Gilt Groupe to offer three 2011 Jettas, on three consecutive days beginning Dec. 15, all for less than $6,000. The promotion, according to the carmaker, furthers its “Great for the Price of Good” message.
Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S. The price for each of the vehicles will be $5,995, or $10,000 less than the original price.
The Dec. 15 sale, beginning at noon, will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad, and Android devices. On the following two days, the sale will take place on Gilt.com as well as through the mobile applications.
Each Jetta, redesigned for 2011 and first available at dealerships in October, will be presented in a one-of-a-kind “Gilt Gold” wrap. Post-sale, Volkswagen will offer Gilt members who add the Jetta to their “Wait List” an incentive redeemable at participating Volkswagen dealerships nationwide.
Gilt.com is an e-commerce company offering coveted merchandise at extraordinary prices, are available for the Jetta sale. For details on the Jetta offer, visit: www.gilt.com/vw.
Article Last Updated: December 13, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
