Toyota, whose president and CEO came to the United States last week to begin the carmaker’s desire to reclaim customers in the wake of massive recalls, will continue its recovery plan with the debut a zero-percent financing for five years and a two-year free maintenance plan, according to Reuters.
The new incentives will start March 2 and continue through March. Toyota will offer zero-percent financing for 60 months on some 2010 model year vehicles, including its most popular Camry and Corolla sedans and other vehicles involved in the recalls that involved faulty accelerator pedals.
Returning Toyota customers will also receive a complimentary two-year “Toyota Auto Care Premium Package” that includes oil changes and other maintenance services, in addition to cash rebates.
Akio Toyoda, whose grandfather founded Toyota, spoke before the U.S. Congress last week in Washington. D.C., to address the recall of more than 8.5 million cars, including several of Toyota’s best-selling vehicles, including the Prius, Corolla, Camry and Lexus, among others.
A Toyota spokeswoman said the company planned to announce a new incentive program March 2 when it releases its U.S. sales figures for February.
Article Last Updated: March 1, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.