The Kelley Blue Book has a long tradition in the automotive industry and its web site in recent years has become the standard for new car research. Kelley Blue Book research numbers for 2009 reveal the car buyers prevailing interests in Japanese cars.
Honda has the top two searches with the Accord and Civic and also the fourth position with the Honda CR-V. Toyota has four spots in the top 10 and Nissan has one position.
American manufacturers combined for only five spots among the top-20 most search cars on KBB.com. Ford and Chevrolet each had two vehicles represent, but Chrysler wasn’t represented.
The Honda Civic, Honda Accord and Toyota Camry (in varying orders each year) have been the top three most-researched new vehicles on kbb.com each year since 2004.
The top-20 cars researched in 2009 in KBB.com:
1. Honda Accord; 2. Honda Civic; 3. Toyota Camry; 4. Honda CR-V; 5. Toyota Corolla; 6. Toyota RAV4; 7. Toyota Highlander; 8. Toyota Prius; 9. Nissan Altima; 10. Honda Pilot; 11. Ford Escape; 12. Chevrolet Camaro; 13. Honda Odyssey; 14. Ford Fusion; 15. Mazda3; 16. Ford Mustang; 17. Volkswagen Jetta; 18. Toyota Sienna; 19. Lexus RX 350; 20. Chevrolet Equinox.