Ferrari expands brand popularity with new retail store in London, more Prancing Horse outlets planned

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Ferrari fans can now add London to the exclusive list of world renowned cities featuring the automaker’s Prancing Horse paraphernalia. The first British store selling Ferrari products recently opened in London. It was highlighted by ribbon-cutting ceremony by Formula One driver Kimi Räikkönen.


Set in two stories of a columned, stone building in the heart of London, the 5,705-square-foot store will have all the usual Ferrari goods, including spaces devoted to car and F1 products, such as clothing and model cars.

Räikkönen, the team’s most recent world champion in 2007, also signed the counter, the now-traditional way Ferrari breaks in its new outlets.

The store will be managed by the Percassi Group, an Italian retailer which also owns the Ferrari store in Milan. There are other Ferrari stores in Rome, Venice, Barcelona, San Francisco, Miami, Abu Dhabi and Macao (China).

Ferrari plans to open more than 40 stores around the world in the next three years, as it seeks to capitalize on the brand’s considerable cache with car fans.


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