Set in two stories of a columned, stone building in the heart of London, the 5,705-square-foot store will have all the usual Ferrari goods, including spaces devoted to car and F1 products, such as clothing and model cars.
Räikkönen, the team’s most recent world champion in 2007, also signed the counter, the now-traditional way Ferrari breaks in its new outlets.
The store will be managed by the Percassi Group, an Italian retailer which also owns the Ferrari store in Milan. There are other Ferrari stores in Rome, Venice, Barcelona, San Francisco, Miami, Abu Dhabi and Macao (China).
Ferrari plans to open more than 40 stores around the world in the next three years, as it seeks to capitalize on the brand’s considerable cache with car fans.
James Raia
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida. An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.